![]() ![]() ![]() Are you playful, creative, sleek, or formal?Īre you a combination of two of those traits? Analyze your business and ask members of your target audience for their thoughts, as well. If you’re wondering how to define your brand personality, ask yourself how you want customers to perceive you. Understanding the personality behind your business will inform the kind of logo you will create, your choice of fonts and typography in logo design and brand’s color theme. Brand guide – personalityīefore you begin working on your identity, you first need to define your brand style and personality. In the below branding guide, we will break down what you need to do to make your brand stand out. And there are tools for everything - you can even make a flyer and personalize it without having a professional designer behind it.Ĭreating a strong brand identity is not an easy task. You need to incorporate your branding in every visual medium - from flyers and brochures, print and digital ads, email templates, to social media videos. According to recent branding statistics, consumers need to interact with your brand 5-7 times before they remember your brand. If they have a good impression of your brand, it will lead to better sales as well as brand loyalty.Ĭonsistency is key to adopting a strong brand guide identity. Your brand image is what is perceived by consumers. Creating a strong brand identity, and managing your brand well over time, will lead to a positive brand image. When designing a brand guide identity, your aim is to achieve brand loyalty from your customers. ![]() Your brand identity design not only sets you apart from other brands, but it portrays what your brand is about and what product and service you are providing. Your company’s brand identity includes visible elements that distinguish your brand from others-such as your brand logo design, your brand fonts, and brand colors. Here’s what you’ll learn in this brand & font style guide:īrand Identity Definition | Font Categories | Branding Colorsīrand Color Combinations | Brand Consistency | Brand Promotion Brand guide – what is brand identity? In this piece, we will explain how you can choose fonts and colors for your brand guide that will make your brand memorable. Prospectus, exhibition stands, advertising, magazines etc.How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity, that’s how! A strong brand identity helps your customers recognize you immediately, with even the barest of information. Myriad is used for items where the design is commissioned from externalĪgencies ie the University Annual Report, undergraduate and graduate Sans serif font alternative (for use by professional designers) It should be used for all our internally produced communications. We know it will not suit every application and an investigation is underway for a complementary font for use by non-Microsoft users (most likely, Helvetica).įurther information will also be provided with respect to a monospace typeface.Īrial is a widely available sans-serif typeface and computer font packaged with Microsoft Windows, other Microsoft software applications, Apple macOS and many PostScript computer printers. Arial has been selected as the University’s primary typeface, and is used for promotional materials that are produced in-house.Īrial has been selected in consultation with the Disability Resource Centre. ![]()
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